You have the best new idea since Google . You don’t have experience in the area in question, but who needs it ? You don’t want to do things just like everyone else has always done it , the whole point is shake things up. Besides, better is better. You can’t wait to show the geezers in some new industry how they ought to be doing things.
There are several snags with line of reasoning .
1. Better Isn’t Always Better
If you don’t know a particular industry , how can you know for sure what are the key functions that make a particular offering more optimal than another one? You haven’t profited from hearing from customers what is really important, or seeing their actual buying patterns . Sure, you may have the best looking pro formas of any startup in town, but that’s only theory.
2. Old Boy Network
Even with the disintermediation happening with the Internet , many businesses still have union -like mentalities wherein people who have been around for a while, and “paid their dues” have much better access, and also better terms. It’s natural to favor people you know and with whom you are comfortable. You can trust them.
3. Is it Better for Everyone?
Your offering might be better for end users, but if its a product what about distributors and retailers? Will it make a nice margin for the big box retailer, not take up too much shelf-space, not “spoil” quickly, not generate returns? If you’re going through retail, and you don’t make everyone else happy, the customer will never even see your product .
Before you go into business for yourself , work for an established company, and build up your network. Learn on their dime – expand on yours.
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<h3>EZ Numbers</h3> </td>
<td width=”50%” align=”right”><font style=”color:#cccccc;”>e-commerce powered by </font><a href=”http://www.e-junkie.com/” title=’shopping cart’>e-junkie</a>™</td>
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<p><p> </p><strong>How to Download, Install, Save, and Configure for Macros</strong>: <a href=”http://www.eznumbers.com/excel2007.html“>Excel 2007</a>, <a href=”http://www.eznumbers.com/excel2003.html“>Excel 2003</a><br />
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